
1. He got a big call on the quarterback right
The online scoffing when the Seahawks traded Geno Smith to the Raiders was enormous. The internet cool kids didn’t like it. ‘What are they thinking?’
When it quickly emerged that the replacement would be Sam Darnold, the reaction ramped up even more. You’ve all seen the clips and read the articles. There was an epic internet meltdown from some.
Eight months later and John Schneider has had the last laugh. All those people who slammed the Seahawks and hailed the Raiders for the Smith trade (and the hiring of Pete Carroll and Chip Kelly) have been left with not only egg on their faces but the whole chicken — sat plonked awkwardly just above the nose area.
Darnold hasn’t been flawless but he’s provided far better value for money, he’s enabled the Seahawks to win 10 games (with four more games still to come) and in the process is only the second ever quarterback to win +10-games in consecutive seasons with different teams (the only other being Tom Brady).
The Vikings let Darnold walk and they’ve collapsed amid a quarterbacking shambles. The Raiders are worse than ever despite acquiring Smith. The Seahawks got younger, cheaper, added a third round pick and became a better team. That’s without even noting Brady Henderson’s report on the significant leadership benefit of swapping Smith for Darnold.
Even if Darnold’s issues rear their head again in big games down the line, Schneider smashed a home-run with this decision. It was hotly debated, it carried risk. It would’ve been easier to maintain the status quo. It took some balls to make this switch and it paid off.
2. He had an outstanding free agency
It’s easy to forget that the Seahawks were hammered for their moves in March. ESPN’s Benjamin Solak ranked them 31st for their free agency. He criticised their decision not to throw money at veteran offensive linemen, noting:
“Even if every move general manager John Schneider made this offseason works, the ceiling of this Seattle squad will be capped by its inability to pass protect.”
Oops. Solak’s employer has Seattle ranked in the top-10 for pass-block win rate. Composite rankings have the Seahawks in the top-five. It appears they pass protect in a way that is not capping their ceiling at all.
Amusingly, Solak ranked the Raiders’ off-season the eighth best, stating:
In (Geno) Smith, the Raiders — who were potentially not in position to get a top quarterback with the sixth overall pick in the draft — do more than solve their dilemma. They added a quarterback who couldn’t reach his highest potential due to bad offensive lines and questionable playcalling in Seattle. Trading away a third-round pick to pay Smith $47 million a year on an upcoming extension is good business.
Again… oops.
It felt like the whole internet was screaming for the Seahawks to spend money on any offensive lineman, regardless of actual talent or fit. Even sections of the local media were suggesting it would be an enormous failure if they didn’t spend big on expensive veterans. It was a massive, barmy overreaction as we noted at the time.
Instead the Seahawks drafted Grey Zabel, appointed the right offensive staff to install a new system and trusted the process.
On top of this, they also made inspired moves elsewhere. We’ve already talked about the Darnold signing being a plus. DeMarcus Lawrence might be the best free agent signing of 2025. He’s produced at a consistent level, delivered big impact moments and helped shape Seattle’s attitude and intensity on defense.
As I noted on Bump & Stacy this week — don’t forget the impact of the Red Bryant’s and Chris Clemons’ on the 2013 roster. Yes the LOB era defense was loaded with young talent but it also had something else that was important — true leaders with experience and an alpha mentality.
The Lawrence and Cooper Kupp signings were mocked. Too old, too injured, too past it. They didn’t need a 12-sack season or 1000-yard campaign to justify being added. It’s pretty clear they’ve helped set a tone all year. The ‘MOB’ (mission over bull-shit) mentality is crafted through characters like Lawrence, Kupp, Leonard Williams and Ernest Jones.
Lawrence in particular was a masterstroke addition. He has produced big plays on the field to go with his impact off it.
So while teams like the Vikings were praised for splashing out on Ryan Kelly and Will Fries (a player the Seahawks chose not to pay mega money too without a medical — a wise decision with hindsight) — it’s the Seahawks who made their ’31st worst free agency’ ranking look like a total mockery.
3. Another great draft
The Zabel pick was a big move and while nobody can suggest he’s landed on his feet completely in the NFL, the talent and potential is there to be a mainstay for years to come at left guard. He has been a very solid rookie addition and that’s all you can ask for.
However, trading up for Nick Emmanwori looks like an inspired move.
He’s a perfect fit for the defense. Mike Macdonald, the man who helped Kyle Hamilton become the player he is in Baltimore, is doing it again with Emmanwori. With his physical potential and speed, he could even top Hamilton and Derwin James. They both fell in the draft in part because they weren’t the quickest. There’s no such issue with Seattle’s second rounder — he ran a 4.38 at the combine.
It was a big call to trade up for Emmanwori. People are starting to ask why he fell to round two. There was talk of him not being the easiest to manage sometimes — something a scouting source in the league validated to me. There were some flaws on tape too. This wasn’t a home-run, sure-fire, nailed on pick like some are making out. It was a calculated move to go up and get him and it would do Schneider a disservice to suggest it was a total no-brainer. It was a savvy move — one that had to be judged and shouldn’t be seen as obvious or without risk. They clearly decided it was worth taking the shot and it’s paying off.
I’m convinced over time Elijah Arroyo will prove to be an excellent pick. Tory Horton looks the part. Robbie Ouzts is doing a job at full-back and when he returns from his re-shirt situation, watch out for Rylie Mills.
This was another strong class with star potential at the top and depth in-between.
4. Getting his staff appointments right
This was absolutely critical. Ryan Grubb bombed as offensive coordinator and was lucky to see out last season. Appointing a defensive-minded Head Coach then botching successive offensive coordinator hires would’ve created a lot of pressure on both Schneider and Macdonald. They had to get this right.
They took their time and spoke to multiple candidates. The hiring of Klint Kubiak was absolutely the right one.
Firstly, his contacts within the game saw him bring a loaded staff with him to Seattle. The O-line has massively improved under the experienced John Benton. Rick Dennison has been around the block a few times. Andrew Janocko is well thought of and Justin Outten also added a layer of experience.
This is exactly what the Seahawks needed after the Grubb experience. His lack of NFL chops paired with the equally inexperienced Scott Huff simply didn’t work. They needed people who’d been there and done it. Kubiak had called plays and knew what this job was all about. It wasn’t time for another novice.
Kubiak could not only lean on the experience of his father but also his time spent working with Kyle Shanahan. He’s cut from Shanahan’s cloth — thoughtful, modern but also clear schematically on what he wants to do. Part of Seattle’s problem for too long is it not being obvious what they were actually trying to be on offense. Not any more.
Under Kubiak, Jaxon Smith-Njigba has developed into one of the best three receivers in the NFL. The O-line is unrecognisable from the 2024 shambles. Things function — not perfectly and not all of the time — but the offense works.
They have 47 +20 yard passing plays, fifth most in the NFL. Their 11 +40 yard plays are tied for first with the Cowboys. They’ve given up the joint fewest sacks (17) and have the seventh best sack percentage. Sam Darnold is second only to Matthew Stafford for ‘big time throws’ and he’s thrown as many touchdown passes this season as Josh Allen.
The Seahawks are ranked sixth for EPA per pass. They’re eighth per DVOA.
The running game has been inconsistent and by this point, it seems it’ll never truly reach a formidable level. There’s plenty of room for growth despite the successes we’ve seen this year.
Nobody can deny that Schneider got this hire right. Kubiak is being linked as a hot candidate for Head Coaching jobs next season. That’s a sign of how well things have gone.
An exec of the year award in 2025 can’t take into account the Head Coaching appointment of 2024 — but it also still warrants noting that Schneider’s ‘final two’ to replace Carroll appeared to be Mike Macdonald and Ben Johnson. He had his finger on the pulse when it came to making the biggest decision of his career.
5. Trading away DK Metcalf
The Seahawks had a choice this year — give Metcalf a massive new contract or move on. They chose wisely.
Metcalf is currently ranked 23rd for receiving yards this season. His average salary is now $33m a year — fourth most among receivers in the NFL.
The Seahawks received plenty of criticism for dealing Metcalf — seen as their most dangerous target. It was said his departure would make life much harder for Smith-Njigba. They’d decimated their arsenal of weapons without a realistic hope of adequately replacing their big name.
Seattle didn’t drag things out like the Bengals with Trey Hendrickson. They knew they had to resolve this issue before the draft and took the best deal they could get. That was ‘only’ the 52nd overall pick from the Steelers. That’s the pick they used to trade up for Emmanwori. They might not have made that move without the extra stock acquired in the Smith and Metcalf trades.
This deal saved them a bunch of cap space now and in the future. The Seahawks don’t miss Metcalf. Smith-Njigba, instead of being negatively impacted, has had the freedom to grow into a legit WR1. The pick they turned into Emmanwori looks like a fantastic use of resources.
Another big win for Schneider.
6. Finding contributors everywhere
Part of Seattle’s success isn’t just down to trades, good drafting and big name talent acquisition. It’s also about combing smart scouting to find hidden gems and then letting a talented coaching staff turn those players into contributors.
Drake Thomas is Seattle’s second leading tackles — an undrafted player picked up a couple of years ago after he was discarded by the Raiders. Ty Okada — another undrafted player — filled in during Julian Love’s time out through injury. He and Thomas have been excellent.
Josh Jobe is having a second season of significant play, another former UDFA brought in after he was released by the Eagles. Players like Brandon Pili and Cody White have mucked in. Patrick O’Connell flashed against the Titans.
A Championship team needs to find contributors in non-conventional ways. Schneider and his personnel team have excelled in this area.
7. Turning the Seahawks into a contender again
The franchise had drifted into a middling position in the final years of the Carroll era. Change was needed. Not everyone was a fan of moving on from Carroll. Some thought it was time for a change at both coach and GM.
Schneider took the wheel when Carroll left, picked the right replacement, has drafted superbly, made smart trades and used the open market to his advantage.
The Seahawks are no longer drifting on the periphery, hoping to sneak into the seventh NFC seed. They’re back challenging for the #1 seed. They look set-up for a run over the next few years and fans can dream again of what is possible.
Schneider made this happen. Amid a crowd of vocal doubters and while having to make numerous big calls, he’s come out of this with a confirmed status as one of the very best GM’s in the business.
It’s criminal he didn’t win an executive of the year award for helping create the LOB era team. Now it’s time to make amends.
He should win executive of the year in 2025.



